Nestlé Trinidad and Tobago Limited held the soft launch for its 'Do Some Good' Campaign at their head office in Valsayn, yesterday. The event was the multinational's unveiling of a seven week campaign that it hopes will inspire the nation through acts of kindness in “tough socio-economic times”.
The 'Do Some Good' campaign will officially launch on March 4th and will see the Nestlé Company go to various locations in the country and do good deeds for members of the population. These deeds can be anything, such as paying taxi fares, offering milk shakes, giving hugs or even delivering fresh fruits and flowers, all for free.
The aim of the campaign is to bring about a sense of goodwill in Trinidad and Tobago and it is an extension of the various other humanitarian initiatives that Nestlé currently operates, such as the Nestlé Needs YOUth Employability Programme and the Nestlé Wellness Caravan.
‘Do Some Good’, will run from March 4th to April 14th, and Nestlé encourages the public to take part by engaging acts of good will towards their fellow man. Members of the public can also engage on social media by using the hash tag #DoSomeGood to highlight how they will do good for others as well as for themselves.
There will also be a Nestlé mobile app available so that consumers can take part in a 30 day "Do Some Good" Challenge. The challenges will consist of deeds geared towards doing good for oneself as well as for others.
Meanwhile, Nestlé Milks also launched the new packaging for their Full Cream and Low Fat Milks. A look that Senior Consumer Marketing Manager, Mrs Alana Stewart Gomez, said tested well with consumers and looked proudly "Trinbagonian".