ORCHARD® formalised its relationship with Soca songstress Nadia Batson this past month officially welcoming the now svelte artiste to its family. Nadia will be a brand ambassador for Nestlé Trinidad and Tobago’s newest product, ORCHARD® Calorie Conscious, launched by the good food, good life company in November last year. Also signed as brand ambassadors for the line is the ORCHARD® Point Fortin Jammers.
The new drink is endorsed by the Diabetes Association of Trinidad and Tobago, whose logo appears on the box as it aims to assist with weight management and overall health and wellness by offering a low-calorie juice option. Nestle’s intention is that it will help decrease obesity levels and thus, lessen the number of diabetes diagnoses in T&T. The product is also suitable for those already diagnosed with diabetes.
In Trinidad, more than 14% of our population is diabetic according to the Caribbean Food & Nutrition Institute (CFNI). Trinidad and Tobago has the most persons with diabetes per capita in the Western Hemisphere and ranks 5th in the world for diabetes per capita.
One (1) in four (4) hospital admissions in T&T is diabetes related. Everyday, Monday to Friday, one or more amputations take place at our nation’s hospitals as a result of diabetes complications.
Batson spoke of her pride in becoming part of the Nestlé family and bringing awareness to the new product. She spoke to her weight-loss journey and the need for low-calorie products like ORCHARD® Calorie Conscious, that aren’t only healthy, but taste good too. “I for one have diabetic genes – diabetes runs in my family, and that has been part of the reason for my lifestyle change. Thankfully, Nestlé has created ORCHARD® Calorie Conscious, a low calorie option for people like me who want to eat and live healthily without sacrificing taste and flavor.”
The partnerships form part of Nestlé’s investment in Trinidad and Tobago’s’ cultural art forms and both acts will headline at the company’s Annual Health Fair to be held in May this year.